Haier I‑Pro Series 7 Plus 11kg Washing Machine Review: The Quiet Giant of Laundry Day

For years, my home office has been adjacent to our utility room, a setup born of necessity rather than design. This meant my workdays were punctuated by the rhythmic, and often deafening, roar of our old washing machine. It was a reliable workhorse, but its spin cycle sounded like a small jet preparing for takeoff. Conference calls were a nightmare, and creative focus was constantly shattered. The laundry itself felt like a Sisyphean task; with a growing family, the mountain of clothes, towels, and bedding was relentless. I knew we needed a change—a machine that wasn’t just bigger, but smarter and, most importantly, quieter. The search for a laundry solution that could handle our demands without disrupting our lives led me to the Haier I‑Pro Series 7 Plus 11kg Washing Machine, a model promising whisper-quiet operation and professional-grade results.

What to Consider Before Investing in a Modern Washing Machine

A washing machine is more than just an appliance; it’s a cornerstone of a well-run household. It’s the key solution for maintaining hygiene, caring for our clothes, and saving us countless hours of manual labour. The benefits of a modern, efficient machine are profound: they use less water and electricity, which is better for the environment and our wallets; they offer specialized cycles that protect delicate fabrics and powerfully clean soiled items; and they integrate smart technology that brings unprecedented convenience to a once-mundane chore. Choosing the right one can dramatically improve your daily routine.

The ideal customer for a high-capacity, feature-rich machine like this is a medium-to-large family, or anyone who frequently washes bulky items like duvets, blankets, or sports gear. If you live in an open-plan home or are sensitive to noise, a machine engineered for quiet operation is essential. Conversely, this type of product might be overkill for a single person in a small flat, where a more compact and basic model would suffice. Those on a very tight budget might also consider simpler alternatives, though they would sacrifice the long-term energy savings and advanced features that define a premium machine.

Before investing, consider these crucial points in detail:

• Dimensions & Space: Measure your intended space meticulously, accounting for depth, width, and height. Remember to leave several centimetres at the back for pipes and ventilation. The Haier I‑Pro Series 7 Plus 11kg Washing Machine has standard dimensions of 60 x 60 x 85 cm, but its 60cm depth (excluding the door) is something to confirm fits your specific alcove or utility room layout.
• Capacity/Performance: Capacity is measured in kilograms of dry laundry. An 11kg drum, like this Haier model, is substantial and ideal for a family of four or more, significantly reducing the number of loads you need to run. Also, consider the max spin speed (RPM); 1400 RPM is excellent for removing more water from clothes, which shortens tumble drying time and saves energy.
• Materials & Durability: Look for a machine with a high-quality motor. The best modern machines, including this one, use a Direct Drive (or Direct Motion) motor. This means the motor is connected directly to the drum, eliminating the need for a belt. This design has fewer moving parts, resulting in less vibration, lower noise levels, and superior durability—often backed by a long warranty.
• Ease of Use & Maintenance: An intuitive control panel is a must, but also look for features that make long-term care easier. Self-cleaning functions, like Haier’s Smart Dual Spray and Anti-Bacterial Treatment (ABT) on the gasket and drawer, prevent the build-up of mould and bacteria, keeping your machine and laundry fresher for longer with less manual effort.

While the Haier I‑Pro Series 7 Plus 11kg Washing Machine is an excellent choice, it’s always wise to see how it stacks up against the competition. For a broader look at all the top models, we highly recommend checking out our complete, in-depth guide:

First Impressions: A Sleek, Solid, and Surprisingly Sophisticated Machine

Unboxing the Haier I‑Pro Series 7 Plus 11kg Washing Machine was an experience in itself. Weighing a hefty 80kg, its solid construction was immediately apparent. The Anthracite finish is a standout feature, giving it a premium, modern aesthetic that looks far more sophisticated than the traditional white appliance. It feels right at home in a contemporary kitchen. The large, dark-tinted porthole door opens smoothly, revealing an impressively vast 525mm XL drum, complete with an internal light—a small but brilliant touch that means no stray sock gets left behind. The control panel is a clean combination of a solid-feeling rotary dial and a clear digital display. Turning it on for the first time, the machine greeted me with a pleasant chime, a far cry from the jarring beeps of older models. It feels meticulously designed, from the build quality to the user interface, immediately justifying its position as a premium appliance. You can see its full feature set and detailed specifications online to appreciate the level of engineering involved.

A Deep Dive into the Haier I-Pro Series 7 Plus’s Real-World Performance

A washing machine can look the part, but its true value is revealed over weeks of tackling everything from muddy football kits to delicate woollens. We put the Haier I‑Pro Series 7 Plus 11kg Washing Machine through its paces, testing its core promises of quiet operation, smart functionality, and superior cleaning. This is where the machine truly shines, but also where we discovered the critical importance of proper setup.

The Direct Motion Motor: A Revolution in Quiet Operation?

The single most lauded feature of this machine is its Direct Motion Motor, and our experience confirms the praise. This is, without a doubt, one of the quietest washing machines we have ever tested. The absence of a traditional belt drive dramatically reduces operational noise. During a standard cotton wash, the machine is barely audible; we could hold a normal conversation right next to it. Even during the 1400 RPM spin cycle, the noise level is a low, unobtrusive hum, officially rated at 70dB but subjectively feeling much quieter. One user aptly described it as “nearly unbelievable,” and we wholeheartedly agree. For anyone with an open-plan living space or a home office near the utility area, this feature alone makes the Haier I‑Pro Series 7 Plus 11kg Washing Machine a game-changer.

However, this brings us to a crucial point echoed in some negative user feedback: vibration. A small but significant number of users reported violent shaking. In our testing, we initially experienced some imbalance on a heavy spin. This led us to double-check our installation. The culprit? One of the four transit bolts at the rear of the machine hadn’t been fully removed. Once all bolts were out and we used a spirit level to ensure the machine was perfectly balanced on its adjustable feet, the problem vanished entirely. It’s critical to understand that a Direct Drive motor’s power can be unforgiving if the machine isn’t perfectly stable. Any instability will be amplified, leading to the shaking some have described. So, while the machine is capable of near-silent operation, this is conditional on meticulous installation. Do not skip this step.

Intelligent Washing: Smart AI and the hOn App Explored

Haier has invested heavily in the “smart” aspect of this machine, and it pays off. The core of this is the Smart AI, which automatically weighs the laundry load and detects the fabric type to adjust the water consumption and cycle duration. In practice, this means you can load a mixed-fabric wash, select the corresponding program, and trust the machine to optimise the settings for the best result without wasting resources. We found this worked remarkably well, with cycle times often adjusting downward for smaller loads, saving both time and energy.

The true power, however, is unlocked with the hOn App. Connecting the machine to our home Wi-Fi was straightforward. The app acts as a remote control, allowing you to start, pause, and monitor cycles from anywhere. It also provides access to a vast library of over 2500 specialised washing programs for everything from baby clothes to curtains. The standout feature for us was the “Washing-Lens.” You simply take a photo of your laundry pile, and the app’s AI analyses the clothing labels to recommend the perfect cycle. It’s a genuinely useful innovation that takes the guesswork out of laundry care. For those who want ultimate control and convenience, this smart functionality is a feature that really sets it apart from less advanced models.

A Focus on Hygiene and Fabric Care

Beyond just cleaning, the Haier I‑Pro Series 7 Plus 11kg Washing Machine excels at fabric care and hygiene. The Refresh Programme is a fantastic feature we used frequently. This 20-minute, chemical-free steam cycle doesn’t wash clothes but rather de-wrinkles them and removes odours, dust, and allergens. It was perfect for freshening up a shirt that had been worn once or for revitalising clothes that had been sitting in the wardrobe for a while. Garments came out soft, smelling fresh, and requiring minimal ironing.

Internally, the machine is designed for long-term cleanliness. The exclusive Anti-Bacterial Treatment (ABT) is applied to the door gasket (the rubber seal) and the detergent drawer—two areas notorious for mould and bacteria growth in lesser machines. After a month of heavy use, both areas remained pristine. This is complemented by the Smart Dual Spray system, which uses two jets of water to automatically clean the drum and gasket at the end of each cycle, rinsing away fluff and detergent residue. These features work in the background to ensure the machine itself stays hygienic, which in turn means cleaner, fresher laundry with every wash.

Capacity and Practicality: The 11kg XL Drum in Action

The 11kg capacity is transformative for a family. We were able to wash our king-size duvet at home for the first time, saving a trip to the launderette. A full week’s worth of laundry for a family of four, which previously took three or four separate loads, could now be done in two. This doesn’t just save time; it saves a significant amount of water and electricity over the course of a year. The drum itself is what Haier calls a “pillow drum,” with a specially designed surface that allows fabrics to gently slide over it, preventing snagging and preserving the quality of delicate items even during a high-speed spin. The combination of sheer size and thoughtful design makes laundry day significantly less of a chore. For large households, the capacity is not just a luxury; it’s a practical necessity that this machine delivers on brilliantly. You can explore the benefits of its large capacity further online.

What Other Users Are Saying

Our positive experience is widely shared among other users. The overwhelming sentiment is praise for the machine’s quietness. One owner stated it’s “one of the best washing machines I have ever used,” specifically highlighting how they can now spend time in their kitchen without being disturbed by noise. Another confirmed, “It’s so quiet, even on 1400rpm, I’m really happy!” The large drum and stylish design are also common points of praise.

However, it’s important to address the negative feedback, which clusters around two main issues. The first, as we discovered, is severe vibration. One user described their machine as “violent” and “shaking uncontrollably.” As detailed above, this is almost certainly due to improper installation and failure to remove all transit bolts, a crucial step that is sometimes missed, especially if you opt for a third-party installation service. The second cluster of complaints relates to delivery issues, with several users reporting their machines arrived with cosmetic damage like scratches or dents. While frustrating, these appear to be logistical problems rather than flaws in the product itself, but it’s something to be aware of when purchasing a large, heavy appliance online.

How Does the Haier I‑Pro Series 7 Plus Compare to the Alternatives?

The Haier I‑Pro Series 7 Plus 11kg Washing Machine sits in a competitive market. While it excels in quietness and smart features, different needs might be better served by other models. Before making a final decision, it’s worth seeing how it measures up against some key competitors and you can always check the latest price on the Haier I-Pro Series 7 Plus to inform your comparison.

1. Hoover H-WASH 500 12kg Washing Machine

The Hoover H-WASH 500 is a formidable competitor, offering an even larger 12kg capacity. This makes it an excellent choice for the largest of families. Its key advantage is the “Care Dose” system, which automatically dispenses the correct amount of detergent and softener for up to 21 loads, simplifying the process and preventing waste. It also features a powerful motor and connects to the same hOn App as the Haier. Someone might prefer the Hoover if absolute maximum capacity and the convenience of auto-dosing are top priorities over the specialised quietness of Haier’s Direct Motion motor.

2. Midea MF10EW70BA 7kg Washing Machine

The Midea MF10EW70BA caters to a completely different user. With a 7kg capacity, it’s designed for smaller households, couples, or singles. It’s a more budget-friendly option that still packs in modern features like a quick wash, steam care to reduce ironing, and an efficient brushless DC motor. Its smaller footprint and lower price point make it a perfect alternative for those who don’t need the massive 11kg capacity of the Haier and are working within a tighter budget or have less space available.

3. Hisense WFQP9014EVM 9KG Front Load Washing Machine Steam Wash

The Hisense 9KG machine is a strong mid-range contender. It strikes a balance with a generous 9kg capacity, which is ample for most families, and includes a sought-after steam wash function to reduce allergens and wrinkles. While its C-class energy rating is not as impressive as the Haier’s A-rating, it offers solid performance and durability with its inverter motor. A user might choose the Hisense if they are looking for a reliable, well-rounded machine with steam functionality at a slightly more accessible price point than the premium Haier model.

Our Final Verdict: Is the Haier I‑Pro Series 7 Plus Worth It?

After extensive testing, we can confidently say that the Haier I‑Pro Series 7 Plus 11kg Washing Machine is an exceptional appliance that delivers on its promises. Its standout feature is the Direct Motion Motor, which provides a level of quietness that truly has to be experienced to be believed, making it the perfect choice for modern, open-plan homes. The combination of a huge 11kg capacity, genuinely useful smart features via the hOn app, and excellent hygiene functions like the steam Refresh cycle and Anti-Bacterial Treatment places it firmly in the top tier of the market.

The primary caveat is the critical importance of proper installation. To avoid the vibration issues mentioned by some users, you must ensure all transit bolts are removed and the machine is perfectly level. Provided this is done, you will be rewarded with a powerful, efficient, and wonderfully quiet laundry companion. For families looking to upgrade their laundry routine, reduce noise, and embrace smart technology, this machine is an outstanding investment that will make a tangible difference to your daily life. If you’re ready for a quieter, smarter, and more efficient way to do laundry, we highly recommend you check the latest price and availability for the Haier I‑Pro Series 7 Plus 11kg Washing Machine today.